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Introduction About Lunar New Year Lunar New Year Detail
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Sponsorship Opportunities

This unique event provides a terrific opportunity for your corporation to gain maximum exposure on a local, national and international level. By participating as a sponsor, you will reach a wide selection of emerging and niche markets, which include the Chinese American and Asian American markets, the New York City tourism market, metro area consumers and china. Absolutely no other event in New York provides direct access to these important consumer segments like the Chinatown Autumn Moon Festival Ceremony.



New York City's Chinatown is the largest Chinese community in the Western Hemisphere and located in one of the oldest neighborhoods in Manhattan. Founded in the late 1870's by Chinese immigrants, Chinatown offers a unique historical and cultural experience not found anywhere else in the world. Possessing over 40 square miles and inhabited by 150,000+ residents, Chinatown is also the biggest neighborhood in all of Lower Manhattan.


Asian Americans

Within the last decade, Chinatown has become a hub for the tri-state area's 4.5 million Asian American community. On any given day, you will see Asian Americans from diverse backgrounds, (i.e. Korean, Japanese, Filipino, Vietnamese, Thai) converging in Chinatown to purchase Asian groceries or enjoying a family meal. In recent years, Asian Americans have been heralded as the next breakthrough consumer segment by marketers across the country as they are the fastest growing minority group (6x the national average) and possess the highest median income (60% have income over $50,000) and education (37% have a bachelors degree or higher) among all ethnic groups.


Chinatown Tourism Market

Chinatown attracts over 20 million local, domestic and international tourists each year. This market is rapidly increasing due to the development of local bus lines to and from major cities like Boston, Washington DC and Philadelphia, which are making Chinatown more accessible than ever. Chinatown is also at the center of many high profile tourist destinations including Ground Zero, the South Street Seaport, Little Italy, Tribeca and SoHo.



New York's Chinatown has long been a gateway into the American market for China-based companies and brands.? With global interest in the Chinese market at an all-time high, many domestic corporations are now looking towards Chinatown as a threshold into China. This is not surprising when you consider the facts: (1) a large percentage of Chinatown residents travel to China on a regular basis, (2) most Chinatown residents call China on a weekly basis, (3) Chinatown is a must-see destination for Chinese expatriates and tourists, and (4) Chinatown-based newspapers work closely with their main bureaus in Hong Kong, Beijing and Shanghai.


Main Stream Americans

Due to this popular parade it has become NYC’s biggest winter festival/parade. It attracts spectators from throughout Eastern U.S. and overseas tourist. With this sponsors get a wider overall market.


Sources: Lower Manhattan Development Corporation, NYC & Company, Port Authority of NY & NJ, Downtown Alliance, Asian American Federation of New York, Intertrend Communications


Star Attractions

In 2008, for the first time we invited one of the most famous T.V. / movie star entertainers of Hong Kong, China/Asia Ms. Nancy Sit to serve as our 1st ever Honorary Good Will Ambassador. This created huge coverage & interest about our event throughout the U.S. and Asia.

In 2007 we sponsored China’s Guangzhou National Cultural Puppet Troup to perform in our New Year event and throughout the Chinese American community for a great cultural diverse experience. We received wide media attention in China on their sponsored cultural tour to New York.

In 2009 we sponsored China’s National Acrobatic & Cultural troupe to march with us.

Past Sponsors
McDonald’s U S Census 2010 ABC TV
New York Daily News Bank of America United Healthcare
Plan Affinity Health CenterCare WaMu
Everlasting Distributors Con Edison Verizon
Empire State Development Corporation New York Life Haagen Dazs
Hennessy Cognac Fidelis Care CPLDC
Paramount Corporation SingTao Daily Health Plus
Harrah Entertainment Affinity Health Plan StateFarm
C.C.B.A. Chinese Community Center Coca-Cola Burger King
Pearl River Mart New York Times New York Post
Grand Furniture & Decorative American Airlines Elite Corporation
Twin Marquis Food Care Plus Health First
Harbin Beer/ Anheuser Busch China Southern T.V. New York Life
U.S.A. International Beauty School Hong Kong TVB Cathay Bank
Disney Picture & Radio TD Bank Volvo
Haagen Dazs I.B.M Chase


Sponsorship Levels

Becoming a sponsor of the 11th Annual Chinatown Lunar New Year Parade & New Year’s Day Firecracker Ceremony is a great way to promote your brand to the lucrative Asian American community, the high-spending New York City tourism market, the metro consumer market and China. In addition to providing our sponsors with top-line exposure at the event, we will also publicize your corporate involvement through advertisements, promotional materials (i.e. posters) and our media outreach campaign.


Below are the different sponsorship levels: