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Sponsorship Opportunities

This unique event provides a terrific opportunity for your corporation to gain maximum exposure on a local, national and international level. By participating as a sponsor, you will reach a wide selection of emerging and niche markets, which include the Chinese American and Asian American markets, the New York City tourism market, metro area consumers and china. Absolutely no other event in New York provides direct access to these important consumer segments like the Chinatown Autumn Moon Festival Ceremony.

By participating as a sponsor, you will reach a wide section of emerging and niche markets, which include the Chinese American and Asian American markets, the New York City tourism market, metro area consumers and China.

 

Chinatown

New York City's Chinatown is the largest Chinese community in the Western Hemisphere and located in one of the oldest neighborhoods in Manhattan. Founded in the late 1870's by Chinese immigrants, Chinatown offers a unique historical and cultural experience not found anywhere else in the world. Possessing over 40 square miles and inhabited by 150,000+ residents, Chinatown is also the biggest neighborhood in all of Lower Manhattan.

 

Asian Americans

Within the last decade, Chinatown has become a hub for the tri-state area's 4.5 million Asian American community. On any given day, you will see Asian Americans from diverse backgrounds, (i.e. Korean, Japanese, Filipino, Vietnamese, Thai) converging in Chinatown to purchase Asian groceries or enjoying a family meal. In recent years, Asian Americans have been heralded as the next breakthrough consumer segment by marketers across the country as they are the fastest growing minority group (6x the national average) and possess the highest median income (60% have income over $50,000) and education (37% have a bachelors degree or higher) among all ethnic groups.

 

Chinatown Tourism Market

Chinatown attracts over 20 million local, domestic and international tourists each year. This market is rapidly increasing due to the development of local bus lines to and from major cities like Boston, Washington DC and Philadelphia, which are making Chinatown more accessible than ever. Chinatown is also at the center of many high profile tourist destinations including Ground Zero, the South Street Seaport, Little Italy, Tribeca and SoHo.

 

China

New York's Chinatown has long been a gateway into the American market for China-based companies and brands.? With global interest in the Chinese market at an all-time high, many domestic corporations are now looking towards Chinatown as a threshold into China. This is not surprising when you consider the facts: (1) a large percentage of Chinatown residents travel to China on a regular basis, (2) most Chinatown residents call China on a weekly basis, (3) Chinatown is a must-see destination for Chinese expatriates and tourists, and (4) Chinatown-based newspapers work closely with their main bureaus in Hong Kong, Beijing and Shanghai.

 

Sources: Lower Manhattan Development Corporation, NYC & Company, Port Authority of NY & NJ, Downtown Alliance, Asian American Federation of New York, Intertrend Communications

 

Past Sponsors
China Southern T.V Volvo Cars Verizon
New York Daily News Bank of America I.B.M
Harbin Lager Beer/Anh. Busch Commerce Bank WaMu
Everlasting Distributors Fortune Furniture ABC TV
Empire State Development Corporation New York Life Haagen Dazs
Hennessy Cognac Fidelis Care CPLDC
Paramount Corporation SingTao Daily Health Plus
Harrah Entertainment Affinity Health Plan CenterCare
C.C.B.A. Chinese Community Center Coca-Cola Burger King
earl River New York Times New York Post
Con Edison American Airlines Elite Corporation
Twin Marquis Food Care Plus Health First

 

 

Sponsorship Levels and Benefits

Becoming a sponsor of the 8th Annual Chinatown Lunar New Year Parade & New Year's Day Firecracker Ceremony is a great way to promote your brand to the lucrative Asian American community, the high-spending New York City tourism market, the metro consumer market and China. In addition to providing our sponsors with top-line exposure at the event, we will also publicize your corporate involvement through advertisements, promotional materials (i.e. posters) and our media outreach campaign.

 

Below are the different sponsorship levels and benefits: